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Twelve specialized sessions on technology and entertainment. Industry Leaders
Share their Experiences and insights in this explosive area of technology.
For detailed information visit the Conference Sessions Page
Tuesday June 27,
2006
10:30 AM Driving New Revenues
With Digital Technologies
How enhanced TV and
mobile TV content will help broadcasters heighten viewer
loyalty and
keep viewers tuned in longer, increasing
ratings. Topics of Dicussion Will Include:
1. The
formats that promise to drive revenue
2. The effect of
PVR's on the existing advertising model
3. Strategies to
overcome the challenges faced wtih increasingly fragmented
audiences
4. Consumer preferences and attitudes towards
1-Ads, interactivity, enhanced TV and mobile TV
5. Case
studies from concept creation to delivery from leading
broadcasters
12:00 PM Digital
Home Entertainment: Battle of The Titans
After
Cisco's announcement this year to buy Scientific Atlanta, it
is clear the landscape has
shifted dramatically. With
rivals such as Tivo, Motorola, and others trying to break into
the market,
the digital living room is poised to become a
surging marketplace. It is estimated that worldwide
units
are going to soar to 95.4 million units by 2010 from
a current 50+ million currently. Come listen to
our panel
of experts discuss what to expect and the functionality users
will demand in this rapidly
changing landscape.
1:30 PM Keynote Presentation: The New Wave of
Video-on-the-Go
3:00 PM Mobile
Entertainment everywhere: an overview of Mobile
TV
This session will discuss recent
Mobile TV trends in the USA and discuss what worked
and
what didn’t, how the Mobile TV viewer behaves and how new
pricing and programming
models need to be integrated into the
business case.
The State of The Mobile TV Market
The quality of the broadcast and consumer
reactions: will quality issues in these
early stages have long term
negative effects on the consumer adoption?
Challenges and lessons learned
How important is audio to the quality of the
experience and of the service?
What types of content do mobile viewers want to
watch and when?
How often does the mobile viewer tune in and for
how long?
Why are mobile viewers tuning in? Passing the
time, staying updated, amusement.
How will new broadcast standards integrate with
existing infrastructure?
Wednesday
June 28, 2006
10:30 AM
Digital
Asset Management Case Studies for Media &
Entertainment:
12:00 PM Bandwith,
Bandwith, Bandwith
Every year new
bandwidth hungry services are being introduced, just as new
compression algorithms
come on stream, demand for
bandwidth increases. The main pressure is on the last few
kilometers.
Can ADSL provide enough bandwidth for triple
play (TV, telephone and data) services to the home?
How
will Wimax fit into the equation, and when we get all the
signals into the home, how will they be
distributed? Our
panel provides a valuable insight into many aspects of these
problems
1:30
PM
Mobile Gaming: Who's Playing and
Why?
The forecast for the mobile games market
predicts revenues in the excess of $8 billion by 2009,
but
how does the industry work, and who are actually playing
games? This panel is an introduction
to the
mobile games business. Attend this workshop if you
are new to the industry or want a
refresher of the
basics of the business. Through detailed explanations and
an interactive exercise
you will learn vital tips on
making a mobile game launch a success, how consumers are
downloading games and what the different industry terms
mean.
3:00 PM
Digital Asset Management Case Studies for Media &
Entertainment:
Thursday June 29,
2006
10:30 AM
Networking in The House
This panel will help
you understand the options and challenges involved in
distributing entertainment
content among PCs, HDTVs and
audio components throughout the home. Next generation
entertainment
systems will require some type of in-house
distribution system to make audio and video content available
on a variety of playing platforms. Those distribution
systems could include LANs, Wi-Fi, power lines
(HomePlug),
coaxial cable (Cable Home), as well as emerging technologies
like high-speed Bluetooth
(WiMedia) and ultra-wideband.
This session will review the cost, capabilities,
and constraints of each
of these
options.
12:00 PM Digital Asset
Management Case Studies for Media &
Entertainment:
Conference
Ends
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